This is probably one of the best success stories I have heard about comic books in a long time, long running and award winning comic book shop down in Tacoma. They did it; they were able to raise the 30,000 dollars they needed to stay alive. Comic Book Ink has had a long hard struggle this year, much like the rest of the industry, but they raised awareness of their issue and their plight using some intriguing non-standard methods.
Namely a positive and not too pleady social media and networking blitz and then kept it up. Working with facebook, reddit, and a ton of other social media sites, they were able to get the word out and keep it focused in the public’s eye long enough to raise the 30K they needed to survive. As a social media campaign, even unscripted, this was worthy of some of the better social media campaigns out there. It also helped that they did a project to help raise money by using IndieGoGo as well to help them raise money. Even though it was down to the wire kind of process, they did it, and Tacoma gets to keep one of their comic book shops which is good for comic book readers all over the Seattle area.
Congrats to Comic Book Ink, and we are still glad you are going to remain around for a good long time.
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